Gaps and Opportunities Analysis
Understand organic user traffic to your site, discover gaps, and implement an SEO strategy to improve your platform’s authority and enable you to reach new audiences.
Engage Your Target Audience
Discover strategies for driving traffic to your over-the-top platform and converting it into loyal customers, from video optimization to building a following on social media platforms.
Increase Organic Performance Baseline Over Time
Consistently improve your video content’s visibility in search results, achieving both short-term wins and long-term growth with an SEO strategy tailored to the needs of OTT platforms.
Some of the
Clients We’ve Helped
Here are some examples of companies that have benefitted from our deep knowledge of search engine optimization and helped exponentially grow organic traffic, conversion rates, and monetization opportunities.
Our Process
OTT Platform Audit
Every SEO for OTT project starts with a comprehensive audience to identify existing gaps, technical problems, video content SEO weaknesses, and opportunities for better search rankings.
Targeted Intervention
Whether errors in HTML and CSS codes are slowing down your site speed, missing description or title tags, missing SEO schema markup, or poorly configured video sitemaps, we will address the immediate weaknesses impacting the visibility of your OTT platform in search engines.
Technical and Content SEO Strategy
We create a comprehensive strategy that incorporates both technical and content SEO, including design and layout, site architecture, schema, page experience, video optimization and video marketing, internal linking, video sitemap, video content publishing velocity, etc. – everything you need to increase your share of search engine traffic.
Implementation and Capabilities Building
Our team of experts implements the recommended strategies and empowers your in-house team with the skills and knowledge needed to maintain and improve upon the initial gains. This involves hands-on training, developing clear SEO best practices, and offering ongoing support.
Experienced SEO Professionals Here to Help
SEO for OTT could mean different things to different people due to an individual’s position, website maturation, internal capabilities, and desired outcomes.
Our core areas of expertise are editorial and content strategy development and execution, information architecture and technical SEO, and capability building.
This will allow you to holistically benefit organization-wide or contact our team for a targeted intervention.
SEO for OTT: Tailored Solutions that Deliver Tangible Results
The work parameters with each client are unique and depend heavily on what aspects are currently dragging down their performance in search. We offer a tailored approach to each OTT platform client.
However, the goal is the same—to resolve the most pressing issues to achieve immediate results and set up a strategy that will continuously grow the platform’s visibility in search results in the long term.
Our Skills: Why Our SEO for OTT Services Deliver Measurable Results
All of our team members, whether senior team members with extensive prior SEO experience or specialists who have built their skills with SODP Media from scratch, have undergone through extensive training to ensure a unified approach, allowing us to remain leaders in our niche.
We will employ every skill and tool in our arsenal to achieve outstanding results for your OTT business
Technical SEO Expertise
We know how to optimize website infrastructure, content, and streaming technology for stronger rankings.
Video Optimization
Our team will optimize video metadata, transcripts, video tags, descriptions, and structured data for seamless search engine indexing.
Schema Markup
(Video & Content)
We are experienced with implementing video schema markup for better visibility in search results.
HTML/CSS/JavaScript Proficiency
We have successfully identified and fixed technical issues related to HTML, CSS, and JavaScript that can impact dozens of clients’ site speed and SEO performance.
Core Web Vitals Optimization
We have first-hand knowledge of improving key metrics such as loading speed, interactivity, and visual stability, which directly impact user experience and search rankings.
Content Strategy Development
We know how to create and execute a content strategy that aligns video publishing with SEO goals, improving visibility and driving traffic for OTT platforms.
Keyword Research for OTT
Our team has specialized knowledge of keyword research, focusing on search queries related to videos, shows, actors, genres, and OTT topics.
Video Sitemap Creation
We cover everything from building and submitting effective video sitemaps to search engines to ensuring content is indexed properly.
User Experience (UX) Design
We understand UX principles and how they interact with SEO, which allows us to ensure that OTT platforms’ design supports navigation, accessibility, and engagement.
Competitor Analysis
We will conduct a competitive analysis to identify opportunities and benchmark your platform’s performance against others.
Technical Optimization
We help OTT platforms optimize their property for all devices, ensuring smooth streaming and SEO performance across various screen sizes.
Tools, Analytics, Performance Tracking
We are well-versed in using online tools such as Google Keyword Planner, Google Analytics, Google Search Console, and OTT-specific analytics to track SEO performance, user behavior, and content engagement.
Content Distribution and Syndication
We know how to ensure that content is effectively distributed and syndicated across multiple platforms, maximizing visibility and reach.
Evolving SEO Trends and Best Practices
Search algorithms are not static. Their continuous evolution keeps businesses and SEO professionals on their toes. We ensure the relevance of our knowledge by remaining up-to-date with search engine algorithm changes, SEO best practices, and evolving OTT platform technologies.
We will employ every skill and tool in our arsenal to achieve outstanding results for your OTT business
Frequently Asked Questions
Request Your Free SEO Audit
Contact us to schedule your consultation and receive a FREE SEO for OTT audit of your property. There are no obligations, just a detailed expert assessment of your biggest traffic growth opportunities and gaps.