Some of the Digital Media and Publishing
Clients We’ve Helped
Our Process
Our Approach
This model organizes content pages to create a more structured and targeted site architecture.
This organizational strategy focuses on clustering related articles together around specific topics, rather than spreading loosely related or unrelated content across multiple pages of a site.
SODP adopts the above flywheel approach (across all content types including news) when developing your reader engagement and overall audience from organic search:
- Build your informational content whilst re-optimizing existing content to increase your traffic baseline
- Add content to your cluster that will earn you links and speed up your content flywheel
- Direct users to tactical and conversion/monetized focused content that drives better outcomes
- This also forms your content pillar and clusters
- Increase your content velocity overtime to develop topical authority and generate faster results.
Mohit Pathria
Founder, Gizmo Story
When we started working with the SODP team, we had only 60k monthly visitors and were struggling to grow our website. The SODP team quickly analyzed our website and provided us some valuable insights, which helped us achieve 300k monthly visitors in just 4 months, which is a remarkable achievement! We continued with the membership and grew our website to ~800k visitors with the help of the online training and educational materials available. I highly recommend SODP to anyone looking to grow their web property. I want to thank Vahe and the SODP team for helping us achieve our goal.
Justus Fokker
COO/CTO, De Zaak
SODP has been an absolute change from the other SEO companies we have worked with in the past by really focusing on how to best create, deliver and push our content as a publisher. They have helped us grow our website and are a trusted sparring partner.
Tim Ashelford
Publisher, We Are Explorers
You don’t know what you don’t know, but SODP do! Vahe and the team live and breathe SEO and from day one they’ve been passionate about helping our content reach the audience it deserved. They understand the realities of publishing and work to help you create high-performing content that doesn’t compromise on quality. Best third party we’ve ever engaged!
Content Strategy Services Work
Publisher SEO could potentially mean different things to different people, due to an individual’s position, website maturation, internal capabilities and desired outcomes.
Due to our core areas of expertise in Google News SEO, Editorial & Content Strategy development/execution, Information Architecture & Technical SEO and Capabilities Building allows you to holistically benefit organization wide or focused on a particular challenge.
All of our team members, whether senior team members who have come from and worked with publishers prior to starting with SODP, or specialists that have built their skills with SODP from scratch, have gone through our extensive Publisher SEO course to make sure we continue being leaders in our niche. We are also publishers ourselves and can connect and share the daily challenges and resolutions you need to be more efficient and effective in your audience development efforts.
Keep Your Goals in Sight
It’s easy to get caught up in the day-to-day challenges of publishing. Develop a plan and process to take your media property to the next level and beyond, and let State of Digital Publishing (SODP) help as your extended team to make this happen. If you have any doubts, here are answers to some common questions that underscore why you should request your complimentary review sooner rather than later.
Request Your Free Content Strategy Audit
Contact us to schedule your meeting and receive your FREE content strategy audit. No obligations, just a report on your biggest content opportunities and gaps.