Content Strategy Services

Drive traffic to your digital publication with our strategic content approach that will engage your audience with compelling storytelling and supercharge your conversion rates.

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Content Audit

An audit of the existing content will provide you with insights on content performance, which pieces are underperforming or no longer in alignment with business goals, and what types of changes to the editorial calendar will help you strengthen brand loyalty.

How We’ll Support You

We’ll create a comprehensive content inventory, measure performance, assess its coverage and SEO quality, analyze performance metrics, conduct keyword research, identify gaps, map where planned and existing pieces fall within the marketing funnel, check for brand and style consistency, and ensure that it complies with relevant industry regulations and legal requirements.

Information Architecture

Information architecture is the structural foundation of content marketing solutions, allowing brands to organize and present content to meet their overall strategic goals. Ensuring users can quickly locate the information they want is key to creating an engaging user experience (UX).

How We’ll Support You

We’ll design a flexible and logical content hierarchy, properly label and organize content for SEO, conduct content mapping and ensure consistent branding and messaging. We’ll show your digital marketing team how to adapt your information architecture as you grow and your needs change.

Workflow Management

A successful content strategy is built on the foundation of an optimized workflow. If your content creation, distribution, and maintenance tasks and processes aren’t properly coordinated and optimized, your long-term targets will fall out of reach. Beyond that, we’ll also show you how to integrate our content flywheel strategy for more impactful content creation.

How We’ll Support You

We’ll work with your content marketing team to develop a full-cycle content calendar, facilitate collaboration between creatives, provide clear content creation style guides, streamline content reviews and integrate SEO strategies and tools. We’ll also work on systemizing content performance reviews and establishing content update and maintenance processes.

Content Equity

Content equity measures content’s long-term value and impact on your brand or business. Building and maintaining content equity ensures that your content contributes long-term, enduring brand value.

How We’ll Support You

We’ll build content equity by creating high-quality content that clearly addresses your target audience’s pain points. We’ll focus on evergreen topic pillar clusters to ensure that your content continues to attract and retain audiences long after its initial publication. We’ll also constantly monitor content analytics to build on success and address improvement areas.

Content Optimization

Even the most interesting and relevant content will fail to deliver positive results if it doesn’t get discovered by the right audience. Optimizing your content for search engines is vital to the success of your content marketing efforts.

How We’ll Support You

Our team of content strategy experts will help your brand enhance the visibility of your content in search engines through proven publisher SEO practices, as well as identify areas for further growth and improvement.

Content Strategy Consulting

While targeted interventions can help your brand fix isolated issues, sometimes, there are foundational problems in the content strategy, requiring a more holistic approach.

How We’ll Support You

Take advantage of our content strategy expertise to design and execute a full-suite strategy that delivers short-term wins and long-term success. Through content audits, a competitive analysis, and an evaluation of your distribution strategy, we will help you gain a deep understanding of how existing content aligns with your business objectives. Our content strategists will then work closely with your team to create content and an editorial calendar that deliver more conversions, enhance brand loyalty, and boost engagement.

Some of the Digital Media and Publishing
Clients We’ve Helped

As a trusted partner, we have utilized our methods to help dozens of publishers around the world exponentially grow their audience.

Our Process

Audit

Our team conducts site audits to ensure that your content is relevant, engaging, and optimized for both users and search engines. We also analyze internal and external linking to ensure your pages are well-connected and easy to navigate. Additionally, we investigate technical issues that may impact your site’s performance and take necessary actions to improve your website’s traffic and revenue.

Engagement

Our content strategy solutions are tailored to enhance website engagement and boost content distribution by providing insightful marketing analytics and optimizing content engagement. We identify the top and rising content and convert them into templates to capitalize on their success. This approach helps achieve a higher return on investment and better content performance.

Strategy Development and Content Creation

Our team develops a comprehensive SEO content strategy that includes keyword research, on-page optimization, and internal linking to improve search engine rankings and drive organic traffic. We believe that high-quality content is crucial for building a loyal audience and generating revenue through various monetization strategies available to brands. By creating optimized content for both search engines and users, we can increase engagement, encourage repeat visits, and ultimately drive conversions.

Publishing Velocity

Continuously refine and enhance editorial performance, encompassing all content types, to augment topical expertise and increase audience growth, engagement, and monetization.

Our Approach

This organizational strategy focuses on clustering related articles together around specific topics rather than spreading loosely related or unrelated content across multiple pages of a site.

We adopt the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:

Build your informational content whilst re-optimizing existing content to increase your traffic baseline

Add content to your cluster that will earn you links and speed up your content flywheel

Direct users to tactical and conversion/monetized-focused content that drives better outcomes

This also forms your content pillar and clusters

Increase your content velocity over time to develop topical authority and generate faster results.

Discover Your Biggest Opportunities

Hear from Our Past Publisher Clients

Mohit Pathria

Founder, Gizmo Story

When we started working with the SODP team, we had only 60k monthly visitors and were struggling to grow our website. The SODP team quickly analyzed our website and provided us some valuable insights, which helped us achieve 300k monthly visitors in just 4 months, which is a remarkable achievement! We continued with the membership and grew our website to ~800k visitors with the help of the online training and educational materials available. I highly recommend SODP to anyone looking to grow their web property. I want to thank Vahe and the SODP team for helping us achieve our goal.

Justus Fokker

COO/CTO, De Zaak

SODP has been an absolute change from the other SEO companies we have worked with in the past by really focusing on how to best create, deliver and push our content as a publisher. They have helped us grow our website and are a trusted sparring partner.

Tim Ashelford

Publisher, We Are Explorers

You don’t know what you don’t know, but SODP do! Vahe and the team live and breathe SEO and from day one they’ve been passionate about helping our content reach the audience it deserved. They understand the realities of publishing and work to help you create high-performing content that doesn’t compromise on quality. Best third party we’ve ever engaged!

How Our Content Strategy Services Can Help You Achieve Your Business Goals

Our core areas of expertise is in Google News SEO, editorial & content strategy development/execution, information architecture & technical SEO, and capabilities building. Our deep understanding of the unique needs of publishing businesses allows us to help our clients exponentially increase the ROI of their digital marketing efforts.

Frequently Asked Questions

Why a good content strategy is important?

Whether you are trying to generate more subscribers, increase brand awareness, or drive more organic visitors to relevant pages, a long-term content strategy is at the foundation of your business success.

A successful content marketing strategy will allow your business to create meaningful, cohesive, and engaging content that attracts target customers and boosts customer retention.

An effective content marketing strategy service helps you to plan and build the content from the ground up in advance, so that you do not have to waste time rewriting and optimizing articles on your website for improved performance.

Content strategy improves Search Engine Optimization.

For most websites, evergreen content should be one of the pillars (but not the only one) of any successful SEO strategy. The key resides in finding a balance between producing evergreen content that provides a long-term steady source of traffic and taking advantage of short-term trends and fresh keywords with explosive search volume. When thinking specifically about SEO, evergreen content has several key benefits that have a positive impact on your SEO, such as links, authority and traffic.

Much like with any other area of marketing, in order to get measurable results, you must first create a blueprint of getting there. This blueprint should clearly break down your goals, KPIs, collaterals, milestones, keywords, themes, promotional channels, etc. Without it, you end up with disconnected topics that can’t be properly measured, improved, or built on each other.

Writers and editors must also make sure that they structure the content that reflects how search engine users are looking for it, otherwise, it won’t rank and stand on its own two feet (since it does not match user intent).

What is a content strategy?

A content strategy is created to help a publishing business plan and prepare for new website traffic and conversions for a media property. As such, it is created to achieve measurable results with a narrowly defined target audience. To do that, you need to identify the topic pillar and clusters of your content through objective analysis and keyword research.

To properly execute this, a thorough understanding of the marketing persona’s needs, a content calendar that caters to those pain points, and a way to reach the audience via various promotional and distribution channels are needed.

If there are certain areas or business needs that you feel you have clearly covered, then, consider an a la carte content strategy service in order to fill the missing gaps for your brand.

What is a content strategy framework?

A content strategy framework is simply a marketing plan of attack about how and for who you will be creating the content. Popularized by Hubspot, the topic cluster and pillar approach is where you start with the main topic (called a pillar) and then create several related pages with a hyperfocus that all link back to the core pillar page. The benefits of doing this are improved longtail organic search, better internal linking, and site architecture.

A content marketing strategy framework will consist of the following deliverables:

➔ A clear understanding and description of a target audience
➔ A set of business goals, KPIs, and milestones
➔ A content audit to benchmark and review existing content performance
➔ A system to track progress
➔ A list of keywords and keyword mapping
➔ A content plan and calendar for various content types
➔ A map of the workflow and division of responsibilities
➔ Promotional and distribution channels

Let SODP Media help you formulate your own end-to-end strategy to help engage your customers and ultimately, achieve success for your business.

How do you create a content strategy plan?

A compelling content marketing plan starts with identifying company needs and target audience. This serves as the base, on top of which you will be adding elements like building blocks. You will need to conduct keyword research to understand what your audience is most interested in, create a list of keywords, identify your audience’s behavior patterns on social media and other content channels, and create an editorial calendar, setting realistic goals for each step in your strategy. It should allow for experimentation and adjustments to maximize the results of your content marketing efforts.

How do you make content valuable?

Readers are spoiled for choices. They are used to finding answers to their questions in a matter of seconds. That’s why now, more than ever, you should strive to offer your readers real value through your content. Valuable content provides readers with up-to-date information. It answers their questions in full by matching their search intent, educates them, and makes them want to go back to you as a reliable source of information.

Request Your Free Content Strategy Audit

Contact us to schedule your consultation and receive your FREE content marketing strategy audit. No obligations, just a report on your biggest content opportunities and gaps.

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Content Strategy Services

Content Audit

Information Architecture

Workflow Management

Content Equity

Content Optimization

Content Strategy Consulting

Some of the Digital Media and PublishingClients We’ve Helped

Our Process

Audit

Engagement

Strategy Development and Content Creation

Publishing Velocity

Our Approach

Hear from Our Past Publisher Clients

How Our Content Strategy Services Can Help You Achieve Your Business Goals

Frequently Asked Questions

Why a good content strategy is important?

What is a content strategy?

What is a content strategy framework?

How do you create a content strategy plan?

How do you make content valuable?

Other Publisher Solutions to Grow Your Audience

Request Your Free Content Strategy Audit

Some of the Digital Media and Publishing
Clients We’ve Helped