Martech audit and roadmap
Is your current tech stack aligned with your goals? Depending on what you are focusing on – audience growth, monetization, diversification of revenue, etc. – your portfolio of technologies should be optimized to cater to specific needs and processes.
Martech strategy
For small publishers, trying to chase the latest innovations in technology is not feasible due to budget restrictions. For larger publishers, implementing new technologies entails integrating a new solution into a highly complex existing infrastructure.
Some of the Digital Media and Publishing
Clients We’ve Helped
Our Process
Audit
We conduct an audit of your martech stack by mapping out and analyzing your tech infrastructure. We look at the solutions currently utilized, how they interact with each other, what each solution delivers to users and readers, and what the cost of each solution is (both financial and in terms of its impact on the performance).
Engagement
Once we independently gather all the relevant information on your tech infrastructure, we conduct in-depth interviews with relevant stakeholders. The goal is to understand how the technologies are utilized across teams, organization-wide and team-specific priorities, and what challenges and benefits stakeholders experiences with each solution.
Strategy Development
Based on the audit and stakeholder interviews, we present our expert analysis of which technologies in the current stack align with the organizational goals, which ones hinder process, and what solutions can be replaced for more powerful/affordable alternatives. We include a roadmap for the implementation of the recommended changes.
Capabilities Building
Should the audit reveal capabilities gaps, we will set up a series of trainings that will help you upskill your staff and strengthen internal capabilities. This will ensure a smooth execution of the roadmap with minimal disruptions and downtimes. This will also enable your team to effectively design and update martech strategies in the future independently.
Martech Consulting Services Work
In the digital publishing landscape, optimizing the marketing stack is paramount for growing and engaging audiences, strengthening reader loyalty, and maximizing revenue streams. A finely tuned marketing stack ensures your publication can effectively reach their target audience across various digital channels – such as social media, email, and search engines – and then convert them into loyal readers.
However, making sense of the tech market is getting increasingly difficult due to the market saturation. Differentiating between truly essential technologies and the hype is an essential part of future-proofing a digital publishing business.
This is where our team comes in. Having worked with a diverse portfolio of publishers and personally reviewed hundreds of technologies on the market, we are uniquely positioned to advice your organization on how to align the tech infrastructure with immediate and long-term goals. All of our team members, whether senior team members who have come from and worked with publishers prior to starting with SODP, or specialists that have built their skills with SODP from scratch, have gone through extensive trainings to ensure a unified approach.
Request Your Free Martech Audit
Receive a free assessment of your current tech stack and how it aligns with your business priorities and long-term goals. Gain actionable advice on better-suited alternatives.