SEO For Edtech

Grow your customer base by exponentially increasing your brand’s visibility in search engines and getting discovered by the right audience.

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Develop an SEO Roadmap

Recognize your website’s past, present and future directions and how to make a difference. Let us guide you to SEO success.

Reach Your Target Audience

Learn how to create, systemize, and enhance content that captures the attention of your prospects.

Increase Organic Performance Baseline Over Time

Publish content that will steadily increase your organic traffic and revenue for long-term success.

Some of the Edtech Companies We’ve Helped

A few examples of businesses that benefited from our search engine optimization services

Edtech Digital Marketing Starts Here: Our Process

Audit

Our edtech professionals search for content, internal and external, technical traffic, and revenue opportunities during site audits.

Optimize for Engagement

Our edtech SEO solutions are developed to maximize user interaction on websites. This results in more profound insights, improved content engagement, and broader content conversions. We capitalize on and target high-quality and trending content during the campaign’s early stages.

SEO Marketing Strategy Development

We develop a thorough SEO content plan for your tech brand to increase internal linking, raise brand recognition, and entice searchers to click, interact, and return. High-quality content is the secret to audience growth and revenue techniques.

Publishing Velocity

We show how to iterate and enhance editorial content performance and subject authority to increase audience size, engagement, and revenue.

Why Our Edtech Marketing Strategy Guarantees Results: Our SEO Approach

The Topic Cluster Model

This model organizes content pages to create a more structured and targeted site architecture.

This organizational strategy focuses on clustering related articles around specific topics rather than spreading loosely related or unrelated content across multiple site pages.

Our edtech marketing agency adopts the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:

Build your informational content whilst re-optimizing existing content to increase your traffic baseline

Add content to your cluster that will earn you links and speed up your content flywheel

Direct users to tactical and conversion/monetized-focused content that drives better outcomes

This also forms your content pillar and clusters

Increase your content velocity over time to develop topical authority and generate faster results.

Discover Your Biggest Opportunities

Experienced Edtech Marketing and SEO Professionals Here to Help

SEO could mean different things to people due to an individual’s position, website maturation, internal capabilities and desired outcomes.

Our core areas of expertise in editorial & content strategy development/execution, information architecture & technical SEO, lead generation, and capabilities building – all tailored to the needs of the edtech sector – allow you to holistically benefit organization wide from our marketing services or hire us for an intervention for a particular challenge.

Editorial & Content Strategy

Information Architecture and Technical SEO

Capabilities building

Frequently Asked Questions

What Is EdTech Marketing?

Marketing in an edtech business is focused on reaching relevant stakeholders in educational institutions with the goal of converting them into paying customers of the tech solution. The edtech industry can replicate marketing strategies best practices to a high degree of success: e.g., omnichannel marketing that incorporates social media, newsletters, content marketing, etc.. However, for marketing efforts to succeed, edtech companies must apply these strategies in a tailored manner. The edtech market size was estimated at $142.37 billion in 2023. It is expected to grow at a CAGR of 13.4% between 2024 and 2030. Despite the massive potential, reaching the target audience remains a challenge, in large, due to the long sales cycles in the edtech space. Potential customers require precise segmentation, with edtech marketing strategies personalized to each segment.

As a result, not every marketing agency has the expertise required to deliver sustainable growth strategies for businesses in the edtech industry. SODP Media is a specialized edtech marketing agency – we can help you craft strategies that deliver short-term wins and long-term results.

How Does SEO for Edtech Companies Differ from Regular SEO?

Each industry has its set of unique challenges and opportunities that a well-design SEO strategy must incorporate. In the area of educational services, for example, keyword strategies emphasize long-tail, education-specific terms; blog articles must be highly informative and aligned with academic standards. Additionally, lead generation and brand awareness campaigns must comply with various national regulations – e.g., FERPA and COPPA.

Additional considerations include:

➔ The need for local SEO strategies tailored to educational markets;
➔ Accounting for the seasonality of the academic calendar,
➔ Prioritizing trust-building and educational outcomes, with a heavier focus on educational compliance, user intent, and content that demonstrates real learning value and understanding of industry trends,
➔ Setting up a longer, more complex marketing funnel to engage a wide range of stakeholders and stay top of mind.

What Is the Role of SEO in My Overall Marketing?

SEO plays a crucial role in marketing your tech tools. It drives relevant organic traffic, improves brand visibility, and fuels lead gen.

SEO is about making it easier for potential customers to discover your products. By targeting specific keywords and user intents, and ensuring that the content aligns with what people are actively searching for and offering valuable insights, SEO is one of the most cost-effective ways of attracting high-intent visitors.

Is the Edtech Space Oversaturated?

The edtech vertical is highly competitive. The saturation was, in large, brought about by the drastic increase in demand for tech solutions during the global pandemic. The highly competitive nature of the market can make it difficult for companies – especially newcomers – to distinguish themselves.

That’s why it is vital for companies in this space to design SEO and content strategies that put their product on the map – at the top of SERPs.

Explore Other Verticals We Cater To

Fintech

Publishers

OTT

Marketplaces

Tourism

Request Your Free SEO Strategy Audit

Contact us to schedule your consultation and receive a FREE SEO audit of your educational technology site. There are no obligations; just a detailed expert assessment of the biggest audience growth opportunities for your edtech marketing success.

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