Website Migration & Digital Transformation

Punch above your weight using expertly designed and optimized infrastructure, workflows, and tech stacks.

CMS and SEO Website Migration Service

For most publishers, migrating to a new content management system is a complex, multi-layered process. Between moving existing processes and workflows, ensuring minimal/no impact on search engine rankings, trying to minimize downtime, and training the team on new processes, a CMS migration project must be executed flawlessly and expertly.

How We’ll Support You

Our team of experts will do just that: seamlessly migrate your digital property onto a new CMS with zero downtime, optimized workflows, no SEO casualties, and a series of training sessions to ensure smooth adoption of the new system.

Web Hosting Migration Services

Choosing the right hosting platform is critical for digital publishers due to its profound impact on website performance, scalability, user experience, monetization opportunities, and overall success. Without proper preparation and execution, switching to a new hosting solution provider can lead to downtime, data loss, and negative SEO consequences, making it a tricky and high-stakes endeavor for digital publishers.

How We’ll Support You

We design and execute a migration process that expertly transitions your digital property to a new hosting platform with zero downtime. Our migration team’s in-depth understanding and technical expertise in hosting migration allow us to eliminate and mitigate all risks, including data loss, negative SEO impacts, and more.

Domain Name Migration Services

Without a carefully and expertly designed strategy, changing a domain name can undermine years of diligent work building your brand’s authority with search engines. In addition to potential organic traffic and conversion rate drops, you risk losing tracking codes, inaccurate analytics, indexation bloat, and broken external and internal links.

How We’ll Support You

Our website migration experts will design and execute a domain migration plan based on a full checklist of actions that must be taken to ensure no downtime or negative SEO consequences. This includes auditing your site structure, checking the power of existing links, setting up HTTPS on the new domain name, adding 301 redirects, testing redirects, domain naming, crawling the new site, and more. Let our website migration experts do all the heavy lifting.

Digital Transformation

Digital publishers are constantly under pressure to optimize processes for maximum performance to remain competitive. However, outdated technologies and processes prevent organizations from reaching their full potential. Does that sound familiar? We can help!

How We’ll Support You

Whether you are looking for advice on which content management system best matches your needs, how to build and utilize the right tech stacks to optimize processes and workflows, or which hosting platform delivers the ultimate mix of performance and functionality, our team of experts has the depth of technical expertise and hands-on experience to guide you.

Infrastructure Audit and Consulting

A digital publishing business is typically built on various technologies, workflows, and processes. However, each new addition to the existing infrastructure modifies it, not always for the better. That’s why it is crucial for digital publishers to regularly audit their infrastructure, identify gaps and performance hindrances, and ensure continuous alignment with organizational goals.

How We’ll Support You

We will assess your infrastructure—both the technologies and the workflows connecting them—on macro and micro levels. By zooming out in our analysis, we will determine the infrastructure’s alignment with your business’s goals and priorities. By closely examining individual components, we will identify gaps and opportunities.

Digital Publishing Companies that Benefited from Our Services

A few examples of our past clients

Website Migrations: Our Process

Audit and Prep

We first audit your existing website, processes, infrastructure, and workflows. This allows us to create a detailed migration/digital transformation strategy that accounts for every factor, no matter how small, and integrates your organizational priorities and transformation goals.

Implementation

In coordination with your stakeholders, our team implements the migration/transformation strategy through a step-by-step process, testing and auditing the changes at every milestone. Our highly trained and specialized technical team members execute the implementation/migration process.

Post-assessment

Upon completing the migration, our team conducts tests to ensure the new processes, systems, and workflows function exactly as designed. We then provide your team with detailed instructions on how to adopt the new system and integrate new technologies.

Capabilities Building

In addition to post-migration support, we will set up a series of training sessions to help you upskill your staff and strengthen your internal capabilities.

How Our Migration & Digital Transformation Services Work

Optimizing your property’s performance in the digital publishing landscape is paramount for growing and engaging audiences, strengthening reader loyalty, and maximizing revenue streams.

However, CMS and hosting migration projects require technical skills and the right mix of industry knowledge and SEO best practices. The stakes are too high with migration projects to leave any room for mistakes.

Having worked with a diverse portfolio of publishers and personally executed a rich portfolio of migration and digital transformation projects, we are uniquely positioned to assist your organization. We have the technical skills to flawlessly execute your digital transformation or website migration project and the industry know-how to align the migration services with your strategic goals.

CMS and SEO Migration

Hosting Migration

Domain Name Migration

Digital Transformation

Infrastructure Audit and Consulting

Frequently Asked Questions

What Is a Website Migration?

A website migration involves moving all or a significant element of your website onto a new platform. There are different types of migrations. For example, switching from a Joomla to a WordPress site is a CMS migration. Changing the domain name of your media property is a domain name migration. Changing the hosting environment is a hosting migration.

SEO migration involves ensuring that the migration types listed do not negatively impact your property’s visibility in search engines.

What Is a Staging Site?

A staging site is a duplicate or clone of a live website. It is used as a testing environment during website migrations, switching to a new hosting provider, or other major site development. A staging environment allows website developers, designers, and team managers to make changes, test functionality, perform SEO migration, and troubleshoot issues in a safe environment that does not affect the live site.

Website migrations often require a staging site, which lets teams simulate the transfer. This ensures that content, domain, plugins, URL, design elements, databases, files, and features work as expected before making them public. This way, any bugs or issues can be identified and resolved without disrupting the user experience on the live site.

Once everything works correctly in the staging environment, the migration can proceed smoothly with minimal risk to the live site’s performance or SEO.

How Can Website Migration Impact SEO?

Numerous micro and macro elements in migration processes can impact your website’s visibility in search engines. Here are a few examples:

➔ You may have numerous pages with powerful link equity. Link equity is a ranking factor acknowledging the power of pages with high link equity to pass value and authority to another page. If improperly executed, a migration project can easily impact link equity.
➔ Websites that experience prolonged downtime can lose their ranking in search, and it may take weeks, if not months, to recover.
➔ Server response time directly impacts page speed, a well-established SEO factor. The new server must be first vetted by migration experts and then set up correctly.
➔ Domain migration can unintentionally lead to changes in the URL structure, which can create problems when crawlers are indexing the pages on your new site.

As you can see, SEO migration is a necessary process that must accompany all migrations for a smooth transition.

When Should I Migrate the CMS?

The decision to move your website data onto a new CMS should be made only once you thoroughly assess your current needs and capabilities. Common reasons for CMS migrations include:

➔ Outdated features
➔ Lack of scalability
➔ Database errors
➔ Insufficient customization options

While WordPress is one of the most commonly used CMSs, publishers now have a wide range of options, with many modern solutions designed to address specifically the unique needs of publishers and other websites that produce high volumes of content.

There are numerous benefits to switching to a new CMS platform. For example, new features and functionalities can save your team time and resources. You might be able to change the look and feel of your site and individual templates more easily. You can use CMS’s website migration to strengthen the security of your digital property. Finally, you can improve your site performance by eliminating the highly complex system of plugins and add-ons that you were previously reliant on.

What Should I Do Post-Migration?

After migrating your website, it’s crucial to update your robots.txt file to ensure search engines can get to the right sections of your site. Misconfigured files could block important pages or allow crawlers to access sections you want hidden. Additionally, perform a full site crawl to identify errors such as broken links, missing meta tags, duplicate URLs, or orphaned pages. Addressing these issues is essential to maintaining your site’s SEO health.

Next, verify that your Google Analytics tags are correctly implemented on all website pages to ensure accurate user data tracking. Also, test and update your XML sitemap to reflect any structural changes during the migration and submit it to search engines so they can index your site properly.

Finally, compare your site’s performance post-migration with your benchmark metrics to evaluate whether the migration met your expectations. This will allow you to address discrepancies and track the migration’s long-term impact.

You will need to take additional steps depending on whether you switched to a different domain, migrated to a new hosting provider, or moved your website to a new CMS platform. Book a free consultation with one of our experts to learn more about our migration services.

How Much Does a Website Migration Service Cost?

Migration services vary depending on the migration type, the size of the website, and its complexity. A website migration cost can range between $1,000 and $15,000-$20,000.

Successful migration requires a wide portfolio of technical skills and a thorough understanding of industry-specific SEO best practices.

Our website migration experts have completed highly complex migration projects with clients and are happy to assist you with your website transfer.

Why Does URL Structure Mapping Matter?

The structure of your links is crucial for SEO because it enhances both user experience and search engine understanding.
Clear, descriptive URLs incorporating relevant keywords provide immediate context to users and search engines about a page’s content, improving click-through rates (CTR) from search results.

They also help with website navigation by reflecting the site’s hierarchy, allowing users and search engines to find and explore related content easily.

From a technical perspective, a clean URL structure aids in search engine crawlability and indexing, ensuring that content is efficiently discovered and properly categorized.

When migrating to a new domain, you can use it as an opportunity to re-think your structure and optimize it for stronger user experience and search engine visibility.

Request a Free Consultation

Want to optimize your digital property and processes for maximum efficiency and engagement but need help figuring out where to start?

Book a free consultation and receive practical tips on what strategies best suit your needs and goals, whether for website migration or digital transformation.

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Website Migration & Digital Transformation

CMS and SEO Website Migration Service

Web Hosting Migration Services

Domain Name Migration Services

Digital Transformation

Infrastructure Audit and Consulting

Digital Publishing Companies that Benefited from Our Services

Website Migrations: Our Process

Audit and Prep

Implementation

Post-assessment

Capabilities Building

How Our Migration & Digital Transformation Services Work

Frequently Asked Questions

What Is a Website Migration?

What Is a Staging Site?

How Can Website Migration Impact SEO?

When Should I Migrate the CMS?

What Should I Do Post-Migration?

How Much Does a Website Migration Service Cost?

Why Does URL Structure Mapping Matter?

Other Publisher Solutions to Grow Your Audience

Request a Free Consultation