SEO For Fintech

Strengthen your SEO performance, improve online visibility, and attract relevant website traffic with proven FinTech SEO strategies.

Request an SEO Audit

Develop a Successful SEO Strategy

Understand where your fintech website has been, where it’s going, and how to move the needle. Let us provide the blueprint for SEO marketing success.

Reach Your Target Audience and Boost Conversions

Discover strategies for producing and optimizing content that hooks the target audience and boosts your lead-generation efforts.

Increase Organic Performance Baseline Over Time

Publish content that continually improves your search engine rankings, consistently delivering organic search traffic and monetization opportunities.

Featured Fintech & Financial Services Focused Clients

Here are a few examples of fintech companies and financial industry publishers that benefited from our Fintech SEO and content marketing services

Fitech SEO: Our Process

Editorial and Content Strategy Audit

Our fintech SEO professionals conduct a site audit of your fintech company, looking for content, external and internal links, and technical problems that cost both organic traffic and revenue.

Engagement

Our fintech SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better leader generation, and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.

Content and Technical SEO Strategy Development

We create a comprehensive SEO strategy to boost brand awareness, improve internal and external link building, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and successful SEO marketing.

Publishing Velocity

We work with your team as we iterate and improve editorial performance (across all content types) and topical authority to grow, engage, and monetize your fintech industry audiences.

Our Approach to Search Engine Optimization for Fintech Companies

The topic cluster model organizes content pages to create a more structured and targeted site architecture.

This organizational strategy focuses on clustering related articles around specific topics rather than spreading loosely related or unrelated content across multiple site pages.

When working with fintech businesses, we adopt the above flywheel approach (across all content types, including news) when developing reader engagement and overall audience from organic search. This enables us to:

Build your informational content whilst re-optimizing existing content to increase your traffic baseline

Add content to your cluster that will earn you links and speed up your content flywheel

Direct users to tactical and conversion/monetized-focused content that drives better outcomes

This also forms your content pillar and clusters

Increase your content velocity to develop topical authority and generate faster results over time.

Discover Your Biggest Opportunities

Experienced Fintech SEO Professionals Here to Help

Fintech SEO focuses on the data-driven application of tools, content, and link-building strategies and generates niche traffic and quality lead opportunities.

Our core expertise in editorial and content strategy development, information architecture and technical SEO, and capabilities building can help you with organization-wide or hyper-focused challenges.

All of our team members—whether seasoned professionals with extensive experience in the SEO world or specialists who forged their skills with us from scratch—undergo extensive training to ensure a unified approach, allowing us to remain industry leaders.

Editorial and Content Strategy

Information Architecture and Technical SEO

Capabilities building

Programmatic SEO

Frequently Asked Questions

Should I Prioritize Paid Ads or Search Engine Optimization as a Fintech Startup?

Paid ads could be a valuable marketing strategy for fintech startups to get the ball rolling on lead generation. However, it is important to remember that generating traffic and brand awareness through paid ads – whether Google Ads or social media advertising – is not a sustainable long-term strategy. For startups, due to their strict budget limitations, that’s even more so.

Keep in mind that the fintech industry is highly competitive. It ‘was valued at $294.74 billion in 2023 and is projected to reach $1,152.06 billion by 2032. As a result, you can expect to see high CPC rates that will drain your startup budget pretty fast.

Focusing on fintech SEO strategies, on the other hand, can provide your business with cost-effective, high-intent target traffic—those actively searching for financial solutions or advice. Unlike paid advertising, which stops generating traffic as soon as the budget runs out, SEO efforts, once established, continue to attract organic traffic over time.

Additionally, organically appearing in top search results boosts credibility, as consumers tend to trust organic results over paid placements, especially in sensitive industries like finance.

How Does Fintech SEO Differ from Regular SEO?

There is no such thing as “regular SEO.” Rather, a set of principles—content best practices and technical aspects—apply universally to businesses looking to improve their search engine rankings. For example, producing high-quality content based on keyword research in a format that resonates with the target audience is something every business, irrespective of industry, should strive to do.

Beyond common strategies, however, fintech companies should focus on tactics and strategies that have proven to work in this industry. For example, fintech SEO should incorporate a strategy for compliance with national and international regulations. Furthermore, content needs to be personalized and localized to each market.

Finally, the financial industry falls under the YMYL “Your Money Your Life” category. Defined by Google’s Search Quality Rater Guidelines as “topics [that] could significantly impact the health, financial stability, or safety of people, or the welfare or well-being of society,” YMYL pages need to adhere to even higher than average PQ standards since “low-quality pages could potentially negatively impact the health, financial stability, or safety of people, or the welfare or well-being of society.”

When Should I Enlist the SEO Services of an Agency like SODP Media?

While our SEO services are often sought out in a crisis—when a fintech business notices a sudden unexplained drop in traffic or observes traffic decline over an extended period with little to no recovery—we recommend not waiting that long.

Fintech SEO is not a one-off effort. While we can help you see immediate results by diagnosing and addressing the most critical problems, long-term success relies on consistency. With the help of our dedicated fintech SEO manager, you will learn how to implement medium- and long-term strategies that we will prepare, strengthening your internal capabilities and setting up your fintech business for consistent wins in targeted traffic.

How to Do SEO for Cryptocurrency?

SEO for cryptocurrency starts with keyword research and a current site audit. Based on the outcomes, you would design a content strategy that addresses the audience’s most common and pressing questions. Create high-quality content, pay attention to your linking strategy, and evaluate your distribution channels regularly to understand the level of engagement each generates.

Make sure to invest time into creating evergreen content and keep it fresh through regular updates.
Finally, please keep track of your competitors:

• What keywords do they use?
• Which content formats produce the highest engagement?
• How their marketing funnels are organized.

How to Do SEO for Cryptocurrency?

How Much Should We Budget for SEO?

SEO budgets should incorporate tools, service providers, and content creation expenses. As such, it can be between $3,000 and $10k monthly.
If you require interventions due to a sudden drop in traffic or consistently declining traffic, prepare to budget a larger amount upfront. If, on the other hand, you are looking at maintenance work, your monthly budget will be significantly lower.

Explore Other Verticals We Cater To

Edtech

Publishers

OTT

Marketplaces

Tourism

Request Your Free SEO Strategy Audit

Contact us to schedule your meeting and to receive your FREE SEO audit. No obligations, just a detailed expert assessment of the biggest traffic growth opportunities for your fintech business.

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