Audience growth and growth engineering
Turn search visibility into measurable audience and revenue growth.
SODP Media helps publishers and content-led businesses recover lost visibility, improve acquisition and build the systems that generate sustainable growth. We diagnose what's holding performance back, implement the highest-impact improvements, and measure the commercial results.
We work best with established organisations that already have a website, content or an audience, and the capacity to implement improvements. Not there yet? Start with a free audit.
If one of these is the problem, we can help.
Most engagements start with one of five situations. Each has a commercial outcome attached, which is what we measure the work against.
- Search traffic has fallen and nobody can say exactly why.
- A ranked diagnosis of what's causing the loss, and recovery work sequenced by impact.
- Content gets published but doesn't surface in Discover or AI answers.
- Visibility across the surfaces that actually send audience now, measured rather than assumed.
- Traffic arrives and leaves without becoming anything you own.
- More of the same audience converting into subscribers, leads or registered users.
- Reporting is scattered, so it's unclear what's working.
- One view of acquisition and revenue that holds up in a board meeting.
- The team loses hours to manual work the CMS should handle.
- The repetitive work automated, with the hours saved measured against the build cost.
Three ways in, by the outcome you're after
Recover & Grow Visibility
For organisations losing ground in search, or invisible on the surfaces that have replaced it.
- Search visibility loss
- Google Search and Discover
- AI search visibility
- Managed content production
- Link acquisition and digital PR
- Technical SEO and ongoing site upkeep
Convert More of Your Audience
For organisations with traffic that isn't turning into audience, leads or revenue.
- Lead generation
- Conversion optimisation
- Owned audience development
- Revenue opportunities
- Measurement and attribution
Build Your Growth Infrastructure
For organisations whose tooling, data or workflows are the thing holding growth back.
- Custom tooling
- CMS and technical integrations
- Workflow automation
- Growth engineering
- Data consolidation
Also: Publisher Sales. An outsourced ad and sponsorship sales team that finds advertisers, closes deals and reports — run as a specialist engagement of its own.
Publisher SalesWhat sits behind the work
Whichever way you come in, the work is run by the same four practices.
Audience development strategy, your data and CDP foundation, audience segmentation and insight, owned-audience and newsletter growth, and new products that diversify revenue.
Learn moreFully managed publisher SEO: content production, link acquisition and digital PR, ongoing technical upkeep of the site, Google News and Top Stories, AI search visibility, and our Discover Audit tooling.
Learn moreAn outsourced ad and sponsorship sales team that finds advertisers, closes deals and reports.
Learn moreCustom newsroom tooling, data and CDP engineering, AI automation, and ongoing tech care.
Learn moreProven results for publishers
We Are Explorers
A leading publisher in Australia's micro-adventures community, We Are Explorers had a loyal following but struggled with organic visibility after traffic fell roughly 50% in 2021. SODP rebuilt its information architecture, introduced a pillar-and-cluster content strategy, and added schema markup, lifting Google Discover traffic and product-review performance.
42%
increase in organic traffic
163%
growth in Google Discover traffic
37%
more traffic to product review pages
Stears
Stears provides subscription-based data and insight on Africa. SODP built a pillar-and-cluster strategy around its premium subscription, created a programmatic Election Centre of 2,000+ pages, and integrated a live-blogging platform. The result was a record traffic surge during Nigeria's national elections and backlinks from Wikipedia, The New York Times and The Guardian.
1,039%
traffic surge during the presidential election
1,632%
traffic growth during the gubernatorial races vs prior election
3M
total users in a 6-week election period (2x prior)
Gizmo Story
After editorial missteps triggered a Google News penalty and a traffic collapse, Gizmo Story brought in SODP to recover. We ran a full technical and content audit, pruned low-quality content, rebuilt a pillar-and-cluster strategy, and re-templated content types. The site returned to Top Stories within a week and onto a sustained growth path.
714%
traffic increase in the first 4 weeks
6,430%
traffic increase within one year
800K
monthly users within 1.5 years
Growth Engineering
40 hrs/month
Editorial time returned to a B2B publisher after we automated tagging and summarisation inside their CMS.
How these are measured
Traffic figures are taken from the client's own Google Analytics and Search Console over the stated period, compared against the baseline recorded at the start of the engagement. Time-saved figures come from the client's own measurement of the workflow before and after. We report the commercial outcome agreed at kickoff, not activity.
Three ways to work with us
Every engagement is scoped in writing before it starts. We don't guarantee rankings or lead volumes. We agree what we're measuring and report against it.
Growth Opportunity Sprint
The way most engagements start. A fixed-scope, paid assessment and a prioritised action plan.
US$2,500
Credited in full against your first month if you continue into the Growth Programme.
What you get
- Diagnosis of what's limiting visibility, acquisition or conversion
- A prioritised action plan, sequenced by impact and effort
- The measurement baseline to judge everything that follows
- A working session to walk your team through the findings
Structure
Fixed scope, delivered in weeks rather than months. One-off, with no obligation to continue - and if you do, the fee comes off your first month.
What we need from you
- Analytics and Search Console access, read-only
- A named contact who can answer questions about the site
Not included
- Implementation of the recommendations
- Ongoing monitoring or reporting after handover
Send us the site and the problem, and we'll confirm scope and timing.
Start hereSearch & Revenue Growth Programme
Our most complete offering. We run content, links and the site itself, not just the strategy.
From US$5,000 / month
Three-month initial term, then monthly. Start with a Sprint and its fee comes off your first month.
What you get
- Content production managed end to end - planning, briefing, editing, publishing
- Link acquisition and digital PR to build authority in your category
- Ongoing technical upkeep of the site: schema, Core Web Vitals, crawl health, internal linking, migrations
- Search, Discover and AI visibility worked as one programme
- Reporting on acquisition and revenue against the baseline, not vanity metrics
- Direct access to the people doing the work
Structure
Monthly and fully managed - we hold the delivery, not a task list handed back to your team. Three-month initial term, then month to month. Scope and reporting agreed in writing before commencement, and reviewed as results come in.
What we need from you
- Analytics, Search Console and CMS access
- An editorial contact who can approve content and sign off changes
- A decision-maker available for a regular check-in
Not included
- Paid media spend
- Paid link placements - we earn coverage rather than buy it
Most clients start with a Growth Opportunity Sprint, which is credited against the first month. If you already know what you need, tell us and we'll scope it directly.
Start hereGrowth Engineering Build
A scoped technical implementation, built and handed over.
From US$7,500
Fixed-cost and scoped before any work starts. 50% deposit, 50% on launch.
What you get
- Custom tooling, integrations or automation built for your stack
- Full code ownership and documentation, with no lock-in
- Recorded training so your team can run it after we go
- Optional ongoing Tech Care
Structure
Fixed-cost and scoped, typically one to two months. 50% deposit to start, 50% on launch. Assessment fee credited in full against any build.
What we need from you
- CMS with API access, or developer access
- Weekly stakeholder check-ins during the build
Not included
- Long-term hosting or infrastructure management
- Legal review of licensing or contracts
Tell us where your team loses hours and we'll come back on whether tooling pays for itself.
Start hereDiagnose, implement, measure, improve
Diagnose
We find what's actually limiting performance, and rank it. No work starts on a hunch.
Implement
We do the work, alongside your team. The highest-impact items first, shipped rather than recommended.
Measure
Against the baseline we set at the start, on the commercial outcome we agreed — not on activity.
Improve
What worked gets extended. What didn't gets dropped. Stopping is always a real option.
The Discover Audit tool
Audit any article against Google Discover's 9-stage pipeline before you publish, with a predicted-CTR score, competitor section tracking and content-gap analysis. Free for all publishers.
Use for freeThe 9-stage Discover pipeline
Publishers and brands we've worked with
Trusted by publishers who needed results, not reports.
Vahe and the team live and breathe SEO. They understand the realities of publishing and help you create high-performing content that doesn't compromise on quality. Best third party we've ever engaged.
They're driven, proactive, and they really care about their clients. The results for Boss Hunting speak for themselves.
The most value-adding professional community I'm a part of.
SODP focuses on how to best create, deliver and push our content as a publisher. A trusted sparring partner.
The SODP team quickly analysed our website and gave us valuable insights. I highly recommend SODP to anyone looking to grow their web property.
Fit, investment and what it takes
Let's find what's holding growth back.
Tell us the problem and we'll come back within 48 hours with a straight read on whether we can help, and what it would take. No calendar booking needed.