Owned Audience Sprint
Build the direct channels your audience chooses.
A focused three-week engagement to build newsletter, email and community. We audit your setup, design the optimal channel mix, and deliver a launch-ready playbook.
What you get
- Audit of your current owned audience setup — newsletter, email, community channels
- Channel strategy design — the optimal mix of direct channels for your publication
- Segmentation model — meaningful audience segments based on engagement and intent
- Content strategy for owned channels — what to send, when, and to whom
- Launch-ready playbook — templates, workflows, and automation rules
- Tool recommendations — best-fit platforms for your stack and budget
- 90-day implementation roadmap — clear next steps to execute immediately
The 3-week structure
Week 1
Audit & Discovery
We review your current newsletter, email, and community setup. What's working, what's not, and where the gaps are.
Week 2
Strategy & Segmentation
Design your optimal channel mix and audience segmentation model. Define what content goes where and to whom.
Week 3
Playbook & Launch Plan
Build your launch-ready playbook with templates, workflows, automation rules, and a 90-day implementation roadmap.
Who this is for
Publishers who want to build or strengthen their owned audience channels — newsletter, email, and community. Perfect if you're ready to reduce platform dependence and build direct relationships with your audience.
Why owned audience matters
Own the relationship
No algorithm change can take away a direct connection to your readers
Diversify revenue
Email and newsletter drive subscriptions, events and partnerships
Get started
Tell us about your publication and we'll be in touch within 48 hours.