Search Everywhere Optimisation — beyond the publisher world
Our methodology was built for publishers, but it applies to any business where content drives leads, sales or brand visibility. The rules of search have changed — we'll help you adapt.
The way audiences find your content has fundamentally changed
If your content strategy was designed for the old search landscape, you're already behind. Here's what's changed and why it matters for every content-led business.
AI Overviews are eating your clicks
Google's AI-generated answers now answer queries directly in search results, dramatically reducing click-through rates for informational content — even when you rank #1.
ChatGPT & Perplexity are new discovery surfaces
Audiences increasingly discover content via AI assistants. If your content isn't structured for these platforms, you're invisible to a fast-growing segment of your audience.
Zero-click search is the new normal
Over 60% of searches now end without a click. Visibility requires a different measurement framework — one that goes far beyond traditional organic traffic.
A publisher-grade methodology — applied to your business
We built our Search Everywhere Optimisation service for the most content-intensive businesses in the world: news publishers. That same rigour now applies to content-led businesses at any scale.
Pre-publish content auditing
We review content before it goes live — checking for AI visibility, structured data, entity coverage, and Discover eligibility. Not just SEO basics, but the signals that determine visibility across all search surfaces.
AI search visibility tracking
We monitor how your brand and content surfaces in AI Overviews, ChatGPT, Perplexity and other AI-powered discovery tools — and report on it with the same rigour we apply to traditional search.
Competitor intelligence
Know which competitors are gaining ground in AI search, what content formats are winning, and where the gaps are in your category — before you lose ground.
Measurement beyond traffic
Traffic volume is no longer the right proxy for content performance. We build measurement frameworks around brand visibility, citation share, and audience intent — not just clicks.
Results our clients see
Across publishers and content-led businesses, these are the benchmarks we target within the first 6 months of an engagement.
See case studiesIncrease in AI search visibility within 6 months
Improvement in content-to-conversion performance
Of our clients see measurable traffic recovery within 90 days
You have content. You need it to perform.
We work with any organisation where content is a primary growth channel. You don't need to be a media company — you just need to take content seriously as a business asset.
- B2B SaaS with content-driven acquisition
- E-commerce brands with editorial content hubs
- Financial services and insurance providers
- Health and wellness content platforms
- Professional services with thought leadership content
- Media companies and niche publishers
Publisher-grade rigour. Business-grade results.
Publishers operate under the most demanding content conditions of any sector — high volume, constant algorithm changes, direct revenue dependency on organic traffic. Our methodology was stress-tested in that environment.
When we apply it to content-led businesses, you benefit from systems built for scale: pre-publish workflows, AI visibility frameworks, and measurement approaches that treat content as a revenue driver, not a marketing expense.
You get a specialist partner who has been solving the content performance problem longer than almost anyone else in the market.
Ready to be visible everywhere your audience searches?
Send us your site and we'll assess where you stand across Google, AI search and discovery — and map a clear path to improvement.