Search & Discover
The foundation SODP Media was built on: a decade of publisher SEO, now spanning Google, Discover and AI search. We call it Search Everywhere Optimisation.
Publisher SEO is where SODP started and remains a core strength. Our senior team averages ten years in publisher search.
We help your content stay visible and perform everywhere audiences discover it: Google organic, Google News and Top Stories, Google Discover, and AI surfaces like AI Overviews, ChatGPT and Perplexity.
Visibility across every discovery surface
Pre-Publish Google Discover Eligibility Auditing
Every article scored against Discover's 9-stage pipeline before it goes live, with predicted CTR analysis on every headline, so you fix problems before they cost you traffic.
AI Search Visibility Tracking
Monthly tracking of how your content appears across Google AI Overviews, ChatGPT and Perplexity, measuring citation share.
Competitor Intelligence
Real-time monitoring of what's performing on Google Discover and News in your category, so you publish first and spot gaps early.
Monthly Blended Scorecard
A measurement framework that goes beyond a single traffic number, tracking Discover eligibility, AI citation share, branded search and revenue per visitor together.
You leave with a comprehensive visibility audit and a monthly scorecard tracking performance across all discovery surfaces.
How we do publisher SEO
News & Top Stories + AI Overviews
Senior publisher SEO team (10+ years avg) ensuring Top Stories compliance while building citation authority for AI Overviews, ChatGPT and Perplexity.
Information Architecture + Discover & AI Discoverability
Taxonomy systems that help search engines understand your structure, plus Discover eligibility signals and AI entity recognition.
Content Strategy + Multi-Surface Resilience
Cluster flywheels built for organic, Discover and AI surfaces: evergreen, promotional and tactical content with CTA and CTR testing.
Capability Building + In-House SEO + AI Monitoring
Workshops and 1-to-1 support so your team can run Discover audits, track AI visibility and maintain technical hygiene independently.
Proprietary SEO tools & agents
Proprietary tools we've built for digital publishers. They power our own work and are made available to clients within engagements, with the Discover Audit Tool now opening to early access.
Discover Audit Tool
End-to-end Discover-led content strategy platform. Scores every article against Google Discover's 9-stage pipeline with predicted CTR analysis.
ExploreAI Visibility Audit & Strategy Tool
Deep audit across AI Overviews, ChatGPT, and Perplexity with citation-share baseline and prioritised action list.
SEO Agents
Specialized agents for publisher SEO needs: Top Stories eligibility checker, Discover pre-publish scorer, schema validator, Core Web Vitals monitor.
CMS Coding & Reporting Benchmarks
Baked into editorial workflows: automated schema markup, internal linking suggestions, real-time performance tracking against publisher benchmarks.
Publisher growth stories
We Are Explorers
42%
increase in organic traffic
Australia's micro-adventures publisher recovered from 50% traffic drop with pillar-and-cluster strategy and schema markup.
Stears
1,039%
traffic surge during election
Africa data publisher built 2,000+ page Election Centre, earning backlinks from NYT, Wikipedia, and The Guardian.
Gizmo Story
714%
increase in 4 weeks
Entertainment publisher recovered from Google News penalty, returned to Top Stories within one week.
Vahe Arabian speaking & training
Vahe Arabian
Founder, SODP Media
Over 17 years of publisher SEO expertise, helping digital publishers build resilient, Discover-led content strategies that survive algorithm shifts.
Phuket AI Marketing Summit 2026
Google Discover & AI-Powered Content Strategy
Presentation on building Discover-led editorial strategies that survive algorithm shifts.
Edge of Search 2025
Digital Publishing Panel
Panel discussion on SEO, AI, and the future of publisher content strategy.
Maven Course: News SEO Playbook
Publisher SEO Training
Comprehensive course teaching editorial teams how to design robust SEO-driven content strategies.
Publisher Dinners
Regular intimate gatherings with publishers worldwide to share insights, challenges, and strategies in an informal setting.
Clear pricing, no surprises
Free Audit
Free
A publisher-specialist review of your visibility gaps.
Includes
- Visibility audit
AI Visibility Audit
US$2,500
One-off deep audit across AI Overviews, ChatGPT and Perplexity.
Includes
- AI search audit
Owned Audience Sprint
US$5,000
Three-week fixed engagement across all owned channels: SEO, newsletter, email and CRM.
Includes
- Strategy audit
- Audience segmentation
- Search visibility
- Newsletter/email setup
- Owned channel integrations
Publisher Resilience Sprint
US$2,500 - US$3,500
4-week cohort programme with hands-on Discover platform access and peer learning.
Includes
- Discover strategy
- Platform hands-on training
- Peer cohort support
Search Everywhere Optimisation Retainer
from US$5,000/month
Our fully managed programme. We run the content, the link acquisition and digital PR, and the technical upkeep of the site — across Google organic, News, Discover and AI surfaces.
Includes
- Managed content production
- Links and digital PR
- Technical upkeep and site management
- Pre-publish auditing
- AI visibility tracking
- Competitor intelligence
- Monthly scorecard
- Audience insights
Timeline
Retainer engagements are ongoing; one-off audits and sprints run 1 to 4 weeks.
Build on the strongest foundation in publisher search
A decade of publisher SEO, now spanning every discovery surface.