Publisher Sales
Your ad and sponsorship sales team, run for you. We find advertisers, pitch, close and report so your team can stay focused on editorial.
Outsourced ad and sponsorship sales: we find advertisers, pitch, close deals, and report. You stay focused on content and operations.
This isn't a hiring problem. It's a service problem. We run the same playbook across B2B publishers, e-commerce, news, lifestyle, and all publisher types.
What we're hearing from publishers
Contractors lose momentum
Loose retainer + commission works until the rep gets tired and revenue drops.
Employees don't pencil
Full-time hires can't be justified against typical ad market economics.
Sales falls back to the founder
Publisher running sales while managing content: burnout across all publisher types.
The right people are taken
Talented salespeople capable of running ad sales are already busy with their own thing.
Our read: This is a service problem, not a hiring problem. You need a shared sales team that scales with results, not fixed costs.
A full sales function, ready to run
From outbound outreach to closed deals, we handle the entire pipeline so you can focus on editorial.
A Dedicated Outbound Sales Team
A dedicated team running email and LinkedIn outreach with open rates of 65–70%, more than three times the industry average. We find advertisers and get replies.
Pipeline Tracking & Weekly Updates
Visibility into every deal, at every stage, every week. No chasing for updates.
Branded Media Kit & Rate Card
Your ad inventory packaged into a professional kit and rate card advertisers can act on immediately.
Sold-Deal Handover
We pitch, negotiate and sign. You approve creative and slot it in. No back-and-forth, clean delivery.
Monthly Advertiser Reporting
Branded reports keep advertisers engaged and renewals coming. We sell to keep, not just to land.
You leave with a dedicated sales team running outbound campaigns and a clear pipeline of qualified advertisers ready to buy.
You bring • We run
You bring
- Your audience and ad space (web, newsletter, events)
- Your existing advertiser list and local/market know-how
- Final say on which advertisers run
- Your editorial calendar for context
- About 15 minutes a week on a quick pipeline call
We run
- A dedicated sales team
- Sales pipeline tracking and weekly updates
- Branded media kit and rate card design
- Email and LinkedIn outreach to advertisers
- Sold-deal handover and monthly reporting
Bigger together
When multiple publishers join together, we unlock deal types and economics that don't exist alone.
Regional Packages
Advertisers want multi-publisher reach in one buy. A bundled deal across 3+ publishers, invoiced once, paid pro-rata per publisher.
Branded Series
Sponsored series like 'Local Business of the Month' running across multiple publishers. Higher CPMs from contextual fit.
Events + Sponsorship
Cohort-branded events, awards, and networking nights, sold once, delivered together. Sponsorship value scales with audience reach.
Three ways in
Event-Led
25%
US$0/mo
Per-event basis. Test with zero risk.
Standard
20% new / 12% renewals
US$1,000/mo
Single publisher, 6-month minimum.
Cohort
18%
US$1,000/mo
3+ publishers together. Regional packages + branded series unlocked.
Event-led is zero risk: test with a single event. Standard for single publishers. Cohort for groups of 3+ publishers.
The 6-Step Sales Playbook
Discover
We look at your audience, who already advertises with you, and what has and hasn't worked.
Package
We turn your ad space into clear products with a rate card and media kit you can send out.
Target
We build a ranked list of ideal advertisers using your audience data, sorted by fit and likely deal size.
Reach out
Email and LinkedIn outreach. Our open rates run 65–70%, versus a roughly 20% industry average.
Close and deliver
We pitch, negotiate and sign. You approve creative and slot it into your scheduling.
Renew
Monthly reports to advertisers and quarterly check-ins. We sell to keep advertisers, not just to land the first deal.
Proven across publishers
Airwallex
Demo bookings and qualified replies
SODP-led outbound built and run during a period of rapid company growth.
Intermedia Group
Ad sales pipeline growth
Outbound campaigns built and run by SODP lifted engagement and filled the pipeline.
iThrive Publishing
Qualified pipeline and advertising bookings
The same multi-touch outbound playbook, applied to a smaller publisher.
We report on signed revenue and qualified opportunities, not on email open rates. Figures for a comparable publisher are available under NDA on request.
Once we're live
Predictable, transparent, accountable.
Weekly
A 15-minute pipeline call, outbound sequences sent and replies handled, new advertisers added to tracking.
Monthly
Branded reports to advertisers, revenue reconciliation and payout, rate card or inventory tweaks.
Quarterly
A business review, and planning the next quarter's campaigns and sponsor outreach.
Ready to put a sales engine behind your audience?
A dedicated outbound team, proven playbook, and deals closed for you.