Real publishers. Real results.
We'd rather show a few real cases in depth than a wall of generic logos.
Publisher performance data
Real results across search, sales and engineering.
We Are Explorers
A leading publisher in Australia's micro-adventures community, We Are Explorers had a loyal following but struggled with organic visibility after traffic fell roughly 50% in 2021. SODP rebuilt its information architecture, introduced a pillar-and-cluster content strategy, and added schema markup, lifting Google Discover traffic and product-review performance.
Oct 2022 – Jul 2023 · Search Everywhere Optimisation
42%
increase in organic traffic
163%
growth in Google Discover traffic
37%
more traffic to product review pages
Stears
Stears provides subscription-based data and insight on Africa. SODP built a pillar-and-cluster strategy around its premium subscription, created a programmatic Election Centre of 2,000+ pages, and integrated a live-blogging platform. The result was a record traffic surge during Nigeria's national elections and backlinks from Wikipedia, The New York Times and The Guardian.
2023 election cycle · Search Everywhere Optimisation
1,039%
traffic surge during the presidential election
1,632%
traffic growth during the gubernatorial races vs prior election
3M
total users in a 6-week election period (2x prior)
Gizmo Story
After editorial missteps triggered a Google News penalty and a traffic collapse, Gizmo Story brought in SODP to recover. We ran a full technical and content audit, pruned low-quality content, rebuilt a pillar-and-cluster strategy, and re-templated content types. The site returned to Top Stories within a week and onto a sustained growth path.
Sep 2020 – early 2022 · Search Everywhere Optimisation
714%
traffic increase in the first 4 weeks
6,430%
traffic increase within one year
800K
monthly users within 1.5 years
Boss Hunting
One of Australia's leading men's publications, Boss Hunting saw organic traffic drop 50% in early 2021. SODP overhauled its site architecture, introduced a Google Trends-driven content cluster strategy, and set up ongoing SEO monitoring, making it the country's leading publication for the 18+ male demographic.
2021 – May 2022 · Search Everywhere Optimisation
107%
year-on-year organic traffic growth
34%
year-on-year improvement in click-through rate
90%
average page experience score, desktop & mobile
65–70%
average open rate on publisher ad-sales outreach, versus a ~20% industry average.
Proof across every pillar
GROWTH ENGINEERING
40 hrs/mo
B2B publisher editorial time saved with automated tagging, measured by the client before and after.
PUBLISHER SALES
Demo bookings and qualified pipeline
Outbound built and run for Airwallex, Intermedia Group and iThrive Publishing. Revenue figures available under NDA.
Traffic figures above come from each client's own Google Analytics and Search Console over the stated period, measured against the baseline recorded at the start of the engagement.
In their words
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Vahe and the team live and breathe SEO. They understand the realities of publishing and help you create high-performing content that doesn't compromise on quality. Best third party we've ever engaged.
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"They're driven, proactive, and they really care about their clients. The results for Boss Hunting speak for themselves."
Jack Slade
Managing Director, Boss Hunting
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"The most value-adding professional community I'm a part of."
Yvette Dimiri
Director, Stears Insights
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"SODP focuses on how to best create, deliver and push our content as a publisher. A trusted sparring partner."
Justus Fokker
COO/CTO, De Zaak
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"The SODP team quickly analysed our website and gave us valuable insights. I highly recommend SODP to anyone looking to grow their web property."
Mohit Pathria
Founder, Gizmo Story
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