Develop a Roadmap
Understand where your site has been, where it’s going and how to move the needle. Let us provide the blueprint for SEO success.
Target Readers, Listeners and Viewers
Discover strategies for producing and optimizing news content that hook the audience.
Increase Organic Performance Baseline Over Time
Publish articles that continually grow your organic traffic and monetization.
Some of the
Clients We’ve Helped
Our Process
Audit
Our SEO professionals conduct site audits in search of relevant content, external and internal linking, and technical problems that cost both traffic and revenue.
Engagement
Our tourism SEO solutions are designed to help optimize website engagement. This translates into deeper insights, better content engagement and greater content distribution. We take the initial phases of the campaign to capitalize and templatize top and rising content.
Strategy Development
We create a comprehensive SEO content strategy to boost brand awareness, improve internal linking, and encourage searchers to click, engage and become repeat visitors. We see high-value content as the key to audience-building and monetization strategies.
Publishing Velocity
Iterate and improve editorial performance (across all content types) and topical authority to grow, engage and monetize your audiences.
Our Approach
The Topic Cluster Model
This model organizes content pages to create a more structured and targeted site architecture.
This organizational strategy focuses on clustering related articles together around specific topics rather than spreading loosely related or unrelated content across multiple pages of a site.
SODP adopts the above flywheel approach (across all content types, including news) when developing your reader engagement and overall audience from organic search:
- Build your informational content whilst re-optimizing existing content to increase your traffic baseline
- Add content to your cluster that will earn you links and speed up your content flywheel
- Direct users to tactical and conversion/monetized-focused content that drives better outcomes
- This also forms your content pillar and clusters
- Increase your content velocity over time to develop topical authority and generate faster results.
Experienced SEO Professionals Here to Help
Tourism SEO could potentially mean different things to different people due to an individual’s position, website maturation, internal capabilities and desired outcomes.
Our core areas of expertise in Editorial & Content Strategy development/execution, Information Architecture & Technical SEO, and Capabilities Building allow you to holistically benefit organization wide or focus on a particular challenge.
All of our team members, whether senior team members with extensive prior SEO experience, or specialists that have built their skills with SODP from scratch, have gone through extensive trainings to ensure a unified approach, allowing us to remain leaders in our niche.
Request Your Free SEO Assessment
Contact us to schedule your meeting and to receive your FREE report on the biggest SEO-based traffic growth opportunities for your tourism business. No obligations, just a detailed expert assessment.